ai radar
what's in my stack, what's on trial.
As a marketing specialist in the current market, I've realised that the most important thing is to stay updated with all the news and changes happening in the industry in the era of machine learning advertising.
in my stack running daily
claude code
Building websites, my brand systems and content workflows, AI agents.
in my stack
ai content generation
Image, video and copy generation inside my real content production: hooks and drafts from LLMs, visuals with tools like Nano Banana and Higgsfield, finished by hand.
in my stack
testing now verdict pending
ai features on platforms
Testing the platforms' own AI as it ships: Meta Advantage+, Google Performance Max and the new creative features, measuring where they beat manual setups and where they burn budget.
testing
ai-assisted reporting
Automating campaign reporting with AI pipelines: less manual work, same-day insights, numbers you can still trust.
testing
learning always on
everything else
Anything that can be improved by AI. If it touches the marketing workflow, I'd rather learn it first than read about it later.
learning
"learn it, ship it, then talk about it."