ugc

content i've made for brands.

Short-form pieces (reels, TikToks, ad creatives) with the brief and what each one did. Filmed and edited by me, tested like ads. Results are placeholders until each brand signs off on sharing numbers.

grwm that carries a product

brief:Skincare brand wanted the product inside a real morning routine, not a demo.
what it did:Ran as an ad after organic testing: the brand's best-performing hook of the month.
  • reel
  • grwm
  • skincare

before / after transition

brief:Beauty tool brand needed a transition that shows the result in the first two seconds.
what it did:Three hook variants tested; the winner held viewers past the 3-second mark at twice the account average.
  • tiktok
  • transition
  • beauty

ad creative, three hooks deep

brief:E-commerce brand needed native-feeling ad creative for a cold audience, not a polished studio spot.
what it did:Shipped as a three-hook batch for A/B testing; the winning cut became the campaign's evergreen ad.
  • ad creative
  • meta
  • e-commerce

need content that earns its budget?

I film, edit, and think in hooks. I read the results like a media buyer, because I am one. Tell me about your brand.

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