aa.
Clients

the work, client by client.

Client names stay confidential; the categories and the work are real, straight from my CV. Ask me about any of them directly.

Kids apparel
e-commerce eu

MetaTikTokGoogle Ads5+ markets
Business & growth strategy
  • Growth marketing strategyScaled across Meta, TikTok and Google Ads with structured testing frameworks and full-funnel optimization, delivering constant ROAS growth.
  • Performance & retentionFunnel analysis and testing roadmaps that improved performance consistency across 5+ EU markets.
  • Analytics & reportingAutomated dashboards in GA4 and Looker Studio tracking revenue, CPA, ROAS and funnel performance in real time across €1M+ annual media spend.

Gym apparel
e-commerce 7+ markets

MetaTikTokGoogle AdsFI · DK · EU
Digital ads & performance marketing
  • Digital performance strategyHigh-volume paid media across 7+ markets, supporting continuous growth through bi-weekly creative launches and structured testing.
  • Sales acceleration & peak campaignsLed paid media for 3 major annual sales periods, scaling budgets and restructuring funnel allocation to maximize revenue spikes while protecting ROAS stability.
  • Funnel & campaign optimizationRestructured mid- and low-funnel allocation across FI, DK and additional EU markets. Leveraged Meta Advantage+ and automated bidding for scalability.

Adult 18+
e-commerce search

Google SearchShopping feedRestricted vertical
Search optimization strategy
  • Search-led revenue optimizationManaged Google Search campaigns in a restricted vertical, optimizing strictly toward Cost of Sale targets. Refined keyword structures and bid strategies for conversion efficiency.
  • Feed & product optimizationIn-depth product feed audits: titles, descriptions and feed structure tuned for search visibility and conversion alignment within platform limitations.
  • Performance under constraintsCompliance-aware optimization and strategic keyword targeting to sustain scalable revenue inside advertising restrictions.

Leading FMCG
brands at dentsu

Media planningForecastingPaid social & digital
Strategic media planning & forecasting
  • Planning & performance forecastingData-driven media plans forecasting reach, conversions and impressions within defined campaign timeframes, aligned to brand objectives and seasonal peaks.
  • Budget strategy & investment allocationPlanned and distributed multi-channel budgets based on projected performance outcomes, modeling expected results for investment efficiency.
  • Enterprise-level collaborationWorked cross-functionally with strategy, creative and client teams; delivered structured reporting and projections for high-budget accounts.
  • Post-buy analysisEvaluated campaign performance against forecasted KPIs and planned benchmarks.

Data Hatch ai

AI consulting · LondonMetaTikTokGoogle Ads
Performance marketing, end-to-end
  • Paid media strategy end-to-endCampaign architecture, conversion tracking, audience segmentation and budget pacing across Meta, TikTok and Google Ads.
  • AI-assisted optimisation & reportingPipelines built with Claude, Gemini and ChatGPT, cutting reporting overhead by ~40% and enabling same-day creative pivots on live performance signals.
  • Senior client counselSenior point of contact for client stakeholders, translating performance data into strategic recommendations that inform media investment decisions.

Astana motors

Automotive · KazakhstanDigitalSMMLead gen
Performance marketing · official distributor of BMW, Toyota and other leading automotive brands in Kazakhstan
  • Demand & lead planningPlanning and pacing the traffic and lead volume needed to hit monthly sales targets across new cars, used cars and service.
  • Campaign & competitor analyticsMonthly effectiveness analysis across digital, SMM and outdoor, with competitor tracking across sales, service and social.
  • Budgets & brand standardsAnnual and monthly marketing budget planning; agency and contractor management for creatives and digital ads inside each manufacturer's brandbook.

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